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La Bella Beauty, Inc.
La Bella Beauty, Inc. is a hair and personal care products company targeting Hispanic consumers. Newhall Laboratories, the parent company, sells products primarily under the La Bella brand name in four categories; hair styling, skin care, shampoos and conditioners and bath care. La Bella and Newhall Laboratories are headquartered in Santa Clarita, California.
== History ==
In 1976, Cuban immigrant Al Rodriguez founded a company called Golden Sun Inc./Newhall Laboratories. Golden Sun, Inc./Newhall Laboratories initially sold vitamins to independent drug stores and health food stores as its main product service.〔Hoffman, Claire, (Taking a Shine to Hair Care Business ) Los Angeles Times September 13, 2006〕
In 1988, Golden Sun formed La Bella Beauty, Inc. La Bella (Italian for “the beautiful one”) European Salon Formulas in professional sizes are sold in drugstores and beauty supply outlets throughout the United States. Because the words "La Bella" translates similarly in Spanish, the sales in areas with a high Hispanic concentration were double and triple of other markets where La Bella was looked upon as strictly a beauty item.〔(Chain Drug Review: La Bella's appeal transcends Hispanic market ) Chain Drug Review, June 6, 2005〕
In June 2007 the company went through a recapitalization, and controlling interest was acquired by Parallel Investment Partners based in Dallas Texas.〔(Parallel Investment Partners Q2 2007 report )〕 In January 2009, La Bella’s founder Al Rodriguez stepped down and handed over the reins to Lee A Feldman, who assumed the titles of CEO and President. In addition Thai Ngo was appointed CFO.〔(Newhall Laboratories, Inc. ) San Fernando Valley Business Journal, February 2, 2009〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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